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Case Studies



Case Study: Tracking a Marketing Campaign, Marketing Effectiveness Research

Case Study: Tracking a Marketing Campaign, Marketing Effectiveness Research
June 2015
 
Case Study: Adopting New Technology for Building Systems: Customer Experience and Brand Research

Case Study: Adopting New Technology for Building Systems: Customer Experience and Brand Research

Our client needed a baseline measurement for awareness of, attitudes about, usage of, and satisfaction with their brand and competitors’ brands of home automation systems. This baseline measurement of industry participants is a standard against which future waves of the study will be compared to evaluate market change and emerging trends.
June 2015
 

HVAC VRF Case Study: Adopting New Technology for Building Systems

A diversified global electronics manufacturer utilizes Clear Seas Research has been tracking contractor and engineer attitudes and adoption of a new technology for building systems.
May 2015
 

Case Study: Brand Positioning for a Roofing Materials Manufacturer

A global manufacturer of residential and commercial building products, wanted a better understanding of the United States market for their products, and how their brand was positioned here.
May 2015
 

Case Study: Which Package Works Best? Online Video-Based Surveys Solve the Dilemma for RTE Cereal Manufacturer

Client utilizes Clear Seas Research to understand the different levels of appeal and purchase intent for two packaging options. Clear Seas used nationally representative sample of 500 consumers who had purchased a similar product in the past 12 months.
May 2015
 

Customer Satisfaction Research Identifies Strategic Improvements for Food & Beverage Manufacturer

Client utilizes Clear Seas Research to conduct customer satisfaction survey by telephone interviews. Results reveal insights on customer's evaluations of their relationship with the client.
May 2015
 

Case Study: Strategic Transportation LTL Customer Experience Research

An established market leader in the global supply chain management industry with a commitment to providing its customers with superior service and innovative services approached Clear Seas with an RFP. Client is seeking to understand levels of customer satisfaction across entire less-than-truckload (LTL) segment identifying Key Performance Indicators (KPIs) relative to customer experience for LTL carriers.
March 2014
 

Beverage and Ingredients Case Study: Online Survey for New Product Research

Client utilizes Clear Seas Research for Concept testing and Segmentation to better understand consumers, wellness, healthy living and the food and beverages they ultimately purchase.
March 2014
 

Case Study Construction Hand Tools: Brand Research | Customer Experience Research

Construction Hand Tool Brand (Client) is interested in understanding the market position of their brand. Client commissioned Clear Seas Research to gain an understanding of their brand’s awareness, image and usage relative to competitor brands among carpet, resilient and vinyl contractors/installers.
February 2014
 

Snack Food Case Study: Online Qualitative Research Reveals Snack Food Growth Opportunities

Online Qualitative Research Reveals Snack Food Growth Opportunities Insights obtained through targeted brand assessment research highlight ways to increase market share. A manufacturer of salty snacks and nuts wanted to expand its market share for single-serve multi-pack products in grocery and club stores on a national level.
February 2014
 

HVAC Case Study: Brand and Customer Experience Research

Brand Awareness Research Sheds Light on Successful HVAC Marketing Strategy: Uncovering answers to questions about industry perception and brand preference leads to more informed marketing decisions.
June 2013
 

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